Thank you @Ariel. My first observation was brought to me by our conversation a few years ago, I was amazed by the parallel between what I saw in automotive and you witnessed in ag. Thank you for constantly comparing notes with me. Upward and onward!
I can't even count how many times I've been stuck in POC valley lol. At govtech and healthtech startups everyone usually wants to go after the NYCs and Mayo Clinics but it's usually better to go after smaller 3rd tier institutions. Seems like the same probably applies in the industrials space too
That is such an interesting insight. It is probably true given they might have a lot more leverage in comparisons to the others. I am glad the post is resonating!
Awesome stuff!
Thank you so much! Very glad you resonated with it!
You nail so many traps that are so easy to fall into as a startup selling to corporates, Trista!
Thank you @Ariel. My first observation was brought to me by our conversation a few years ago, I was amazed by the parallel between what I saw in automotive and you witnessed in ag. Thank you for constantly comparing notes with me. Upward and onward!
I can't even count how many times I've been stuck in POC valley lol. At govtech and healthtech startups everyone usually wants to go after the NYCs and Mayo Clinics but it's usually better to go after smaller 3rd tier institutions. Seems like the same probably applies in the industrials space too
That is such an interesting insight. It is probably true given they might have a lot more leverage in comparisons to the others. I am glad the post is resonating!